Baird & Warner Launches BWCONNECT Platform to Streamline Real Estate Agent Workflows
Baird & Warner has introduced BWCONNECT, a new technology platform designed to bring the everyday business tools used by its real estate agents into one place.
The Chicago-based brokerage's platform combines business management, marketing resources and support services through a central dashboard. This aims to collaborate with the systems that agents are currently utilizing instead of replacing their current methodology.
BWCONNECT offers agents the knowledge about the property listings, the actions of buyers, sales pipelines, and the history of production. It provides tools for guiding and managing their business goals, analyzing reports and assisting with customer relationship management.
The platform extends beyond information management. This gives agents a central tool to manage your leads, gain marketing intelligence, view marketing resources and order gifts for clients. This will reduce the need to leave your system.
More tools planned for the platform
BWCONNECT will complement Baird & Warner's existing marketing services, including its in-house Image Services division. The division provides property photography, video production and floor plans for real estate listings.
Agents also have access to discounted Zillow Showcase services. The brokerage has another addition planned for January 2027, when it intends to introduce Canva Enterprise at no additional cost to agents.
The platform is part of the company's effort to make its existing technology more useful within agents' daily operations. Rather than simply adding more software, the focus is on bringing different resources together in a way that supports how agents manage their businesses.
Baird & Warner President and CEO Steve Baird said the next stage of real estate technology would depend on how well different tools work together around agents' actual business activities.
He also highlighted the role of coaching and professional development alongside technology, describing both as important to helping agents achieve their business and personal goals.
With BWCONNECT, Baird & Warner is bringing several functions that agents regularly use into a single working environment. The planned Canva Enterprise addition in January will further expand the marketing resources available through the brokerage.
