Chartwell Noble Launches In-House AI Platform for Estate Agents
Chartwell Noble has developed and launched its own artificial intelligence platform, PAPi, to support its network of self-employed estate agents across Central England. The system brings together four tools covering property appraisals, marketing, business intelligence and market forecasting.
The platform is designed to work alongside the agency's existing customer relationship management (CRM) software and other third-party systems, rather than replace them. It is already being used by the company's partner agents.
AI tools for estate agents
It includes a mobile application called Pocket PAPi
This makes it easy for agents to create social media content, organise property photography and videography, commission floorplans and manage referrals.
They can also utilise the off market buyer database known as Whisper List.
The platform also has Vantage, which provides a central place to store CRM and marketing data. This will help keep on top of your business with reports on enquiries, property viewings, instructions, offers, exchanges, sales and fee income.
The AI tool Quorum analyses this data to bring to light any potential risks and opportunities. It also prepares commentary for the company's monthly board reports.
Market forecasting using property transaction data
The fourth tool, Market Radar, uses data from more than 2.7 million HM Land Registry transactions, alongside Chartwell Noble's internal information and other independent sources.
The system is designed to identify locations and price brackets where property market activity could increase over the following six to 24 months. The agency plans to use these forecasts when making decisions about prospecting, recruitment and marketing.
Ross D’Aniello, chief executive and co-founder of Chartwell Noble, said the platform was developed around the requirements of the company's self-employed partner-agent model.
He explained that the technology was intended to give agents access to the support and infrastructure of a larger office while allowing them to spend more time working directly with clients.
Chartwell Noble also sees the platform as a way to attract experienced estate agents who are considering becoming self-employed.
The company has not disclosed how much it spent developing PAPi. It has also not released independently verified figures showing whether the technology has increased property instructions or sales.
