ModelProp Expands AI PropTech Operations with Permanent Swansea Base
ModelProp has established a permanent base at Tramshed Tech Swansea as it looks to expand its AI-powered property technology business. The company will operate from the restored Palace Theatre building on High Street.
Swansea Council has welcomed the move. The decision brings another technology company into the city's business community. It also gives ModelProp a permanent base for its work in the UK property sector.
The Palace Theatre building was restored under the leadership of Swansea Council, with support from the Welsh Government's Transforming Towns initiative. It now houses Tramshed Tech Swansea, a workspace for businesses in the technology, digital and creative industries.
ModelProp develops software for estate and letting agents. Its tools cover several areas of property management and marketing. These include automated content creation, virtual staging, AI assistants, voice technology and customer engagement.
One of its main products is MyPorta, a property portal that allows estate agents to list properties for free. The platform aims to give agents another way to reach potential buyers and tenants while retaining control over their branding, customer relationships and data.
MyPorta went live on 31 March 2026, with a wider launch planned for September 2026. ModelProp said one in five UK estate agency branches had committed to uploading properties to the platform.
The company has also launched MyHome, a subscription service for homeowners. It is designed to help people manage and improve their properties after completing a transaction. The platform also gives estate agents an opportunity to stay connected with clients beyond the initial sale or letting.
Cllr Rob Stewart, Leader of Swansea Council, welcomed ModelProp's decision to establish a permanent presence in the city. He highlighted the restored Palace Theatre as a space where start-ups, established businesses and entrepreneurs can work alongside one another.
Laura Newman, Chief Commercial Officer at ModelProp, said the company was pleased to make Swansea its permanent base. She also highlighted its plans to continue developing technology in Wales for property businesses across the UK.
The move comes as ModelProp continues to build its product portfolio for the property industry. Its focus remains on developing digital tools for estate agents and homeowners, with AI forming a central part of its offering.
