The Brunswick Sale Sets New Benchmark for Brunswick Heads Accommodation Market
The Holidayist Group has bought The Brunswick, an 18-suite boutique hotel in Brunswick Heads, New South Wales. The deal marks the group's first acquisition in the state. It is also the first accommodation property sale in the coastal town since 2019.
The property changed hands after a four-week sales campaign. Interest was strong. More than 200 enquiries came in, followed by several competitive offers. The campaign was handled by CBRE Hotels.
For The Holidayist Group, this is its third property purchase since the business started three years ago. The group has ownership of the Burleigh Break Motel located in Burleigh Heads, Queensland, and Cheshire Cat Motel. The Hotel acquisition has expanded its range of hotels beyond the Gold Coast to the Northern Rivers region.
Inside The Brunswick
This hotel was closed for renovations and reopened in 2020. It consists of 18 guest suites and a swimming pool with a deck. Other facilities include a guest lounge, spa treatment room, reception area and conference room.
The property sits close to the Brunswick River. The town's shops, restaurants and other local amenities are also nearby.
The sale was completed on behalf of private investors. Vendor Kylie Anning said she was pleased to pass the business on to owners who value what Brunswick Heads has to offer.
Matty Roberts, Group Managing Director of The Holidayist, described the purchase as an important step for the group. He also pointed to the limited number of established accommodation properties available in the area.
Buyer interest drives the sale
The campaign attracted different types of buyers. Private investors, hotel operators, owner-operators and developers all showed interest.
CBRE Hotels Director Hayley Manvell said the result reflected demand for quality coastal accommodation properties. Senior Negotiator Taylor Morris also highlighted the level of interest generated during the campaign, particularly the number of enquiries and competing offers.
The Brunswick sale comes after several years without an accommodation transaction in the town. For The Holidayist Group, it provides an opportunity to add another established property to its portfolio while entering a new state market.
