Trust Moments Launches AI-Assisted Real Estate Platform to Improve Buyer-Agent Engagement
Trust Moments has introduced a new AI-assisted platform for real estate agents, with a focus on understanding what buyers actually want rather than simply showing them available properties.
Called Trust Moments Real Estate (TMRE), the platform brings property searches, buyer activity and agent-client communication together. Its first implementation involves Rica Girardi and Felice Katz of Pines to Vines Realty (P2VR), who work with clients in Arizona's White Mountain region and California's Temecula region.
One of the platform's main features is the way buyers can explore properties outside their original search criteria. Tools such as Close Matches, Find More Like This and Relax Criteria give users more flexibility when looking for a home. Their interactions with these features, along with feedback, help agents get a clearer picture of changing preferences.
This can be useful when a buyer has not found the right property through a conventional search. Rather than relying entirely on the filters selected at the beginning, agents can look at how clients respond to other listings and adjust their recommendations.
Keeping agents connected with their clients
Trust Moments is also placing importance on who controls the customer relationship. The company says agents retain ownership of their leads and the behavioural data generated through their agent-branded websites. The platform is not designed around reselling consumer leads.
Separate dashboards are available for buyers, sellers and agents. There are also built-in SMS and email tools, allowing agents to communicate with clients during their property search. For professionals already using other systems, TMRE can connect with third-party CRM platforms, spreadsheets and databases.
Cyndie Shaffstall, co-founder and COO of Trust Moments, led the platform's development. The company's approach is to use AI as a supporting tool for agents, rather than replace the personal involvement that comes with buying or selling a property.
Platform showcased at NAR NXT 2026
Trust Moments is presenting TMRE at NAR NXT 2026, held from November 6 to 8, 2026. Live demonstrations of the buyer, seller and agent interfaces are available at booth 2518.
The company is also using the event to speak with industry leaders about AI adoption. These conversations will contribute to an upcoming ebook provisionally titled 100 Leadership Perspectives on AI in Real Estate, covering how professionals view the technology and its role in the industry.
