GB Realty Announces Jacob & Co. Branded Residences in Mohali
Real estate developer GB Realty will invest between ₹2,400 and ₹2,500 crore in partnership with Jacob & Co on a large-scale luxury housing project on Airport Road in Mohali, Punjab. It will be the first residential project under the Jacob & Co brand in the state.
Over ₹1,000 crore will be spent on land costs. The rest will go towards construction, development and related expenses.
For GB Realty, the project marks a move into branded residences. It also brings Jacob & Co., known internationally for its luxury watches and jewellery, into the region’s residential property market.
Several details are yet to be announced. GB Realty has not confirmed how many homes the project will contain, what they will cost or when bookings will begin. Information about the design, amenities and expected completion date is also not available.
GB Realty Sets Out Wider Investment Plans
The Mohali project is part of GB Realty’s plans to expand its business across North India. The developer has outlined an investment target of more than ₹5,000 crore over the next three years.
Its longer-term target is around ₹10,000 crore over five years. Of that amount, approximately ₹3,500 crore is planned for luxury and ultra-luxury housing.
Gurinder Bhatti, founder and managing director of GB Realty, said the partnership reflects the company’s confidence in the Tricity market. He also pointed to its ambition to create luxury homes with a distinct identity.
GB Realty has a presence in Mohali and New Chandigarh. The Jacob & Co. project adds to its plans for the region, although the development’s full specifications have not yet been made public.
Branded residences are homes associated with established luxury or lifestyle brands. The arrangement can involve design, interiors and resident services, depending on the project. The brand’s involvement does not follow a single model across all developments.
In Mohali, the details of that relationship remain unclear. The developer has yet to outline the specific role Jacob & Co. will play beyond the announced branding partnership.
The scale of the proposed investment makes this a significant addition to GB Realty’s development plans. The next set of announcements should provide a clearer picture of the homes, pricing and timeline.
