M3M India Introduces Black Circle for Branded Residence Owners
M3M India has introduced M3M Black Circle, an exclusive platform designed to offer owners of its branded residences access to private events and experiences connected with international luxury brands.
The initiative aims to extend the ownership experience beyond the residential properties themselves, giving members opportunities to meet the people behind the brands associated with their homes.
Launch in Paris
Black Circle made its debut in Paris, where homeowners from M3M's Jacob & Co. and ELIE SAAB branded residences took part in a series of exclusive activities. The programme included personal interactions with Jacob Arabo and Elie Saab Jr., along with private dining experiences and luxury cruises.
The launch follows earlier engagements for owners of M3M's Trump-branded residences, including an interaction with Donald Trump Jr. in the United States. M3M plans to organise similar experiences for homeowners across its branded residential portfolio.
Robin Mangla, President of M3M India, said the platform would bring homeowners closer to the people and creative vision behind the international brands associated with their residences.
Branded Residential Portfolio
M3M India, in partnership with Smartworld, currently has six branded residential developments in its portfolio. These include three Trump developments, two ELIE SAAB developments and one Jacob & Co. development.
Together, the projects cover approximately 6.9 million sq ft and have around 500 homeowners.
Plans for Expansion
The company aims to expand its branded residential portfolio to 10 million sq ft by the end of 2026. It is also in discussions with international luxury brands for further collaborations in India.
M3M intends to extend Black Circle across its wider portfolio as these developments progress. The platform is part of the company's approach to building a broader ownership experience around its branded residential properties.
